Lecturers from the Department of Journalism, Advertising and PR Technologies took part in the 6^th International Scientific Conference entitled “Ukrainian Media in the European Information and Communication Space: History, Current State, and Prospects”.

This conference was organised by the Department of Journalism at Uzhhorod National University in partnership with Pan-European University (Bratislava, Slovakia), the University of Lancashire (United Kingdom), NLA University College (Norway), and the Fojo Media Institute (Sweden).

Within the section dedicated to the principles and trends in media education, Tetiana Bondarenko delivered a presentation entitled “Corporate Communications in Higher Education Institutions in the Context of Digital Transformation”. Olena Pohribna addressed the issue of media content quality as a factor in the development of media literacy. Svitlana Koval explored emerging media phenomena in the context of the multiplatform distribution of student television interviews.

The researchers also presented papers on pressing issues in advertising and public relations in the contemporary information environment. Nataliia Kovtun analysed current practices for building the HR brands of Ukrainian banks on social media. Olena Nadtochii examined how brands communicate through advertising on the social media platform Threads. Olena Tsapok explored the distinctive features of seasonal marketing in copywriting. Olha Fedorenko presented research on the emotional code of Ukrainian social advertising on television and the means used to convey its core themes.

“Participation in the conference is not only an opportunity to present research findings but also an important step towards fostering academic cooperation, exchanging experience, and reflecting on the current challenges faced by the media industry. The diversity of topics covered in the papers presented by lecturers from the Department of Journalism, Advertising and PR Technologies demonstrates the breadth of the department’s research interests and its commitment to linking theoretical work with the practical needs of the media industry while examining communication processes in the context of digital transformation. Such events contribute not only to lecturers’ professional development but also to enhancing the quality of education, as research and academic insights provide the foundation for training competitive professionals in the fields of journalism, advertising, and public relations,” said Tetiana Bondarenko, Head of the Department.

Press Office of the Department of Journalism, Advertising and PR Technologies

Learn more about the 6^th International Scientific Conference, “Ukrainian Media in the European Information and Communication Space: History, Current State, and Prospects”, here.